My Marketing Pet Peeves

19 Jan

Some of you may know this about me, but I have two marketing pet peeves.  Commercial ploys created by companies to sell their stuff.

The first marketing pet peeve I have is when companies use words  like “…tastic,” “…rrific,” or “…tacular,” at the end of their product name.  For example, when marketing SPAM, the logo might read “Its SPAMtastic!”  Or for a detergent, “Its TIDEtacular!”

Really, with all the money you are paying for marketing, you can’t come up with something better than that?

The other one is when they share letters or words.  I have seen a yogurt shop called “YOGURTREATS.”  See how they share the T?  Or a convenience store called “FASTOP.”  My mind wants to seperate the words and it frustrated me.  The worst is a sign on the 99 freeway we pass every time we go to Fresno:  It is advertising a restaurant that has burgers and burritos.  The BUR is really big, then it says “GERS” and “RRITOS” on top of each other.

It just bugs me.

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6 Responses to “My Marketing Pet Peeves”

  1. jenny ewalt January 20, 2010 at 6:13 p01 #

    Have you seen the
    tastyummy Chinese place in SanBernardino! Ohh I love that one!

  2. Alyson January 20, 2010 at 6:13 p01 #

    You are too funny!!!

  3. Hilary January 21, 2010 at 6:13 p01 #

    I am so with you on this. Right now I have a box of Wheat Thins in my cabinet that says, “Why snackrifice?” Snackrifice…really? That’s the best they could do?

  4. Nicole B. January 21, 2010 at 6:13 p01 #

    I wish I could “like” this post! Those darn lazy marketers…ha ha

  5. Pet Peeves January 23, 2010 at 6:13 p01 #

    Hahaa! How about the Sham-WOW! Sham?? Doesn’t that mean fake? And they’re so lazy they just used the word WOW in the product name! Wow..:P

  6. Tricia Boganwright (Mom) January 26, 2010 at 6:13 p01 #

    My marketing pet peeve is when one company verbally slams another one in commercials–telling about the competitions bad points instead of building up their own good points. Makes me NOT want to buy their product–and many times I don’t!

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